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Insl-x and Eliokem launch a joint promotional campaign

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Insl-x Superior Coating Systems and Eliokem have formed a joint promotional initiative to promote Odorless Primer/Sealer, Insl-x’s low odor stain killer. Responding to the industries demand for lower VOC emissions, Insl-x’s newest generation of Odorless Primer is formulated with Eliokem’s proprietary Plioway resin.
The odorless solvent-based primer is ideal for priming interior surfaces, requiring less air turnover/renewal than traditional solvent-based primers, according to Insyl-x. The fast dry characteristics allow for same day top coatings and the low odor makes it useful as a stain blocking primer in occupied buildings.
“Odorless Primer/Sealer will keep the job moving when you cannot close an office, a school or relocate a group of patients just to avoid unpleasant primer fumes,” said Don Muller, vice president of sales and marketing, Insl-x. “This product not only produces virtually no odor itself, it dries in 30 minutes and sprays beautifully. This new generation, solvent-thinned primer is so efficient at blocking stains

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